Publication in the Diário da República: Aviso n.º 11771/2016 de 27/09/2016
5 ECTS; 2º Ano, , 45,0 PL + 30,0 TP , Cód. 605918.
Lecturer
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Ellis-Chadwick, F. e Chaffey, D. (2022). Digital Marketing. London: Pearson
- Kotler, P. e Keller, K. e Chernev, A. (2022). Marketing management. London: Pearson
- Melo, R. (2022). Desenvolvimento de produtos digitais. In S. Teixeira & J. Freitas Santos (Eds.), Tópicos de marketing digital. Porto : CEOS.PP
- Stark, J. (2022). Product Lifecycle Management (Volume 1): 21st Century Paradigm for Product Realisation. U.S: Springer
- Ulrich, K. e Eppinger, S. e Yang, M. (2020). Product design and development. USA: McGraw Hill
Teaching Method
Software used in class
