Publication in the Diário da República: Despacho n.º 5958/2024 de 27/05/2024
6 ECTS; 1º Ano, 1º Semestre, 56,0 TP , Cód. 60428.
Lecturer
- Jorge Manuel Marques Simões (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Not applicable
Objectives
By the end of the course unit, the student should be familiar with basic management concepts and understand the interconnections between the various areas and functions.
Program
1. What is an Organization
1.1. The historical evolution of the theory of Organizations
1.2. Company ? a particular case of Organization
1.3. The Company versus the Environment
1.4. The company structure
1.5. Organization Types
2. Administration by Objectives
2.1. Origins
2.2. Features
2.3. Objective setting
2.4. Strategic Planning and Tactical Planning
2.5. APO cycle
2.6. APO Critical Appreciation
3. The Production Function
3.1. Production Process Types
3.2. Productive Process Selection
3.3. Quality Control
3.4. Productivity
4. The Financial Function
4.1. The notion of financial function
4.2. The accounting tools
4.3. The financial balance
4.4. Profitability and Self-Financing
5. The Commercial Function
5.1. Marketing Notion
5.2. The Marketing Strategy
5.3. Matrix Analysis
5.4. Target Client Identification
5.5. The Marketing-Mix Variables
6. The Role of Human Resources
6.1. What is your goal
6.2. Motivation (main approaches)
6.3. Leadership and management styles
6.4. What is Staff Management
6.5. Human Resources Strategy
Evaluation Methodology
Bibliography
- Bachrach, D. e Schermerhorn, J. (2024). Management (15th ed.). Hoboken, NJ: Wiley
- Baranano, A. (2004). Métodos e Técnicas de Investigação em Gestão. Lisboa: Edições Sílabo
- Daft, R. (2025). Management (15th ed.). Boston, MA.: Cengage Learning.
- Robbins, S. e Coulter, M. e Long, L. (2024). Management (16th ed.). San Diego, CA: Pearson
- Teixeira, S. (2013). Gestão das Organizações. (Vol. 1). Lisboa: Almedina
Teaching Method
More theoretical sessions with presentation of contents and practical sessions with presentation of current topics and discussion of case studies; consultations, taking into account the topics presented.
Software used in class
NA
