10 ECTS; 1º Ano, Anual, 16,0 TP + 4,0 S , Cód. 50711.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
This course analyses the influence of digital technologies on the conception, production and dissemination of artistic and communicational content, assessing its integration into media and cultural contexts. At the end of this course, the student should be able to: O1: Critically analyse the interrelationship between communication, art and the media, based on case studies (SDGs 4, 9). O2: Examine the evolution of media and digital technologies in the context of artistic and communication practices (SDGs 10, 16). O3: Identify and evaluate the specificities, limitations and potential of technological media through practical experimentation (SDGs 9, 12). O4: Apply artistic research methodologies in the analysis and production of media content (SDGs 11, 16). O5: Develop projects using emerging digital technologies, assessing ethical implications (SDGs 9, 12, 16).
Program
C1. Fundamentals of communication, art and media Theories and interdisciplinary approaches. Medias impacts on arts and culture. Technology as a transformative agent. AI and NFTs in the arts and media, with case study analysis. C2. History and evolution of media in the arts Analogue and digital media: continuity and rupture. Technological advances in artistic practices. Theoretical and critical perspectives on media and the arts, with comparative analysis of examples. C3. Media and artistic practices Specificity of media. Technology, aesthetics and artistic creation. Interactivity and digital mediation. AI and NFTs as creative tools: applications and debates, including practical experimentation and prototyping. C4. Media, creativity and digital sustainability New audience engagement and participation. Heritage preservation. Digital sustainability. Algorithms, NFTs and artistic creation: ethics and authorship in experimental contexts.
Evaluation Methodology
The assessment of the course is based on a formative and continuous model, promoting the consolidation of theoretical and practical knowledge, as well as the development of research and critical thinking skills. The assessment process aims to gauge the learning acquired, stimulating reflection on the intersections between communication, art and emerging technologies. Diverse strategies will be adopted to ensure continuous monitoring of students' academic progress. Learning will be assessed through the following moments (M) and elements (E), with the respective weighting: M1 - E1: Individual research work (40% TP) - preparation of a scientific article or critical essay, theoretically grounded, on a topic from the course unit. The work will be subject to peer review, encouraging the exchange of knowledge and deeper analysis. M2 - E2: Practical project and critical reflection (30% PT) - development of an exploratory project at the intersection of communication, art and digital media, applying tools such as AI and NFTs. The project will be accompanied by an informed critical reflection. M3 - E3: Participation in seminars and debates (20% S) - active involvement in discussions, including presentation of case analyses and critical contributions in sessions with researchers from European universities. M4 - E4: Oral presentation and defense (10% PT)
Bibliography
Teaching Method
The course consists of 16 hours of theoretical-practical (TP) teaching and 4 hours of seminars (S), using active methodologies that foster critical thinking, autonomous research and integration into international academic networks.
Software used in class
