4 ECTS; 1º Ano, Anual, 28,0 TP , Cód. 202912.
Lecturer
- Anabela da Cruz Pereira (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
To enable students to develop the essencial concepts and practical skills needed to select and manage digital platforms effectively within the scope of marketing.
Program
Digital platforms in marketing and communication.
Content marketing.
SEO and SEM strategies, to optimize online presence..
tools for analysis and automation.
Evaluation Methodology
Bibliography
- Baer, J. (2013). Youtility: Why smart marketing is about help not hype. New York: Penguin Books
- Hollensen, S. e Kotler, P. e Opresnik, M. (2023). Social media marketing: Expanda o seu negócio. Lisboa, Portugal: Lidel
Teaching Method
Software used in class
