2 ECTS; 1º Ano, Anual, 14,0 TP , Cód. 41331.
Lecturer
- Ana Filipa Vieira Lopes Joaquim (1)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Backhaus, K. e Tikoo, S. (2004). Conceptualizing and researching employer branding. Acedido em 22 de agosto de 2025 em https://doi.org/10.1108/13620430410550754
- Cameron, K. e Quinn, R. (2011). Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. USA: Jossey-Bass
- Ewing, M. e De Bussy, L. e Berthoon, P. (2002). Employment branding in the knowledge economy. Acedido em 22 de agosto de 2025 em https://doi.org/10.1080/02650487.2002.11104914
- Engaging employees through your brand..(2001, 0 de ---). Conference Board,
Teaching Method
Software used in class
