Employer Branding: Construção da Marca Empregadora nas PME

Employer Branding: Construção da Marca Empregadora nas PME

<< back to Curriculum Plan

2 ECTS; 1º Ano, Anual, 14,0 TP , Cód. 41331.

Lecturer
- Ana Filipa Vieira Lopes Joaquim (1)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites

Objectives

Program

Evaluation Methodology

Bibliography
- Backhaus, K. e Tikoo, S. (2004). Conceptualizing and researching employer branding. Acedido em 22 de agosto de 2025 em https://doi.org/10.1108/13620430410550754
- Cameron, K. e Quinn, R. (2011). Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. USA: Jossey-Bass
- Ewing, M. e De Bussy, L. e Berthoon, P. (2002). Employment branding in the knowledge economy. Acedido em 22 de agosto de 2025 em https://doi.org/10.1080/02650487.2002.11104914
- Engaging employees through your brand..(2001, 0 de ---). Conference Board,

Teaching Method

Software used in class

 

 

 


<< back to Curriculum Plan
ISO 9001
NP4552
SGC
KreativEu
erasmus
catedra
b-on
portugal2020
centro2020
compete2020
crusoe
fct
feder
fse
poch
portugal2030
poseur
prr
santander
republica
UE next generation
Centro 2030
Lisboa 2020
Compete 2030
co-financiado