Publication in the Diário da República: Despacho n.º 8500/2020 - 03/09/2020
6 ECTS; 2º Ano, Anual, 52,0 S + 8,0 OT , Cód. 377811.
Lecturer
- António Anacleto Viegas Ferreira (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students are expected to develop strategic management skills, understand the role of entrepreneurship as a value generation process, be aware of the importance of innovation within organisations and be able to draw up, analyse and implement projects.
Program
1. Strategic Management
1.1. Strategic Planning
1.2. Strategic Analysis
1.3. Strategy Formulation and Implementation
2. Entrepreneurship and Business Creation
2.1. Concepts of Entrepreneurship
2.2. Characteristics of an Entrepreneur
2.3. From Idea to Business Creation
3. Financial Plan
3.1. Business Financing
4. Creating a Business Plan
Evaluation Methodology
1) Continuous Assessment:
Presentation and Report of Analysis/Business Ideas for Incubation (20%); Presentation of the Business Plan and Final Project Report (40%); Discussion of the Plan and Report (40%).
2) Non-Continuous Assessment (Exams)
Presentation and Discussion of the Business Plan and Final Project Report (100%)
Bibliography
- Freire, A. (2008). Estratégia - Sucesso em Portugal. Lisboa: Editorial Verbo
- Kaplan, .. e Norton, R. (2006). Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press
- Mariotti, S. (2007). Entrepreneurship - Starting and operating a small business. New Jersey: Pearson Prentice Hall
- Neves, C. (2007). Análise financeira: técnicas fundamentais. Lisboa: Texto Editores
Teaching Method
Expository classes (seminars), with case resolution.
Software used in class
Word and Excel
