9 ECTS; 1º Ano, 2º Semestre, 45,0 TP + 3,0 OT , Cód. 31045.
Lecturer
- Raquel Palma Tomé de Sousa Botelho (1)(2)
- João Pedro Freire Fonseca da Luz (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
A. Know the circuits and distribution networks for audiovisual content:
B. Understand the relationships between the various agents operating in the market;
C. Identify and categorize audiovisual products and their respective distribution circuits;
D. Implement production strategies aimed at specific audiences.
Program
1. Content production and distribution: business models;
2. Content distribution networks: traditional vs digital media;
3. Market dynamics and business competition;
4. Types of multiplatform media products;
5. Production and optimization of content for multiplatform distribution;
Expository presentation of content, case studies, and academic research;
Debates on strategies and processes to be adopted, aimed at Multiplatform Content Distribution;
Presentation and analysis of students work.
Evaluation Methodology
ASSESSMENT DURING THE SEMESTER:
Preparation and presentation of six individual assignments.
The final grade will be the weighted average of these six assessment components.
EXAM ASSESSMENT:
Preparation and presentation of one assignment (50%) + grade obtained during the semester (50%).
These criteria also apply to working students.
The student obtains approval for the UC, in accordance with the provisions of Points 11 and 12, of Article 11, of the IPT Academic Regulations.
Bibliography
- A, A. e , . (2023). The Media Economy. London: Taylor and Francis
- J, U. (2019). The Business Of Media Distribution - Monetizing Film, Tv, And Video Content In An Online World. . London: Taylor and Francis
- R, G. (2024). Digital Media and Innovation - Management And Design Strategies In Communication. London: Routledge
- Et al, C. (2014). Distribution Revolution: Conversations about the Digital Future of Film and Television. . USA: University of California Press
Teaching Method
Expository presentation of content, case studies, and academic research;
Debates on strategies and processes to be adopted, aimed at Multiplatform Content Distribution;
Presentation and analysis of students work.
Software used in class
