Publication in the Diário da República: Aviso nº 11808/2022 - 09/06/2022 + Retificação Despacho n.º 9545/2022 de 03/08/2022
6 ECTS; 2º Ano, 1º Semestre, 28,0 PL + 28,0 TP + 14,0 OT , Cód. 612515.
Lecturer
- Eunice Ferreira Ramos Lopes (1)(2)
- Ana Isabel Gaspar Pacheco (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Framed within the strategy of the Government and Tourism of Portugal, this program content is primarily based on the strategic axes outlined in Axis 2 (Boosting the Economy) of the 2027 Strategy. Thus, the goal is for students to be able to:
- Understand entrepreneurship in tourism as a priority element in terms of sectoral policy, capable of attracting investment, talent, and international visitors. Understand the applicability of the concept of innovation in promoting destinations and responding to new digital and societal trends.
- Understand the best entrepreneurship initiatives and practices in tourism, to foster a potential entrepreneurial culture.
- Understand the support lines for financing ideas/start-ups as well as their subsequent internationalization.
- Understand the concept of Business Incubators and their applicability through practical case studies.
- Understand the concept of Stakeholders and their importance in the production and distribution of tourism content/products, especially their horizontal and vertical integration.
Program
1. Cultural and Tourism Entrepreneurship
1.1. Concept and Examples
1.2. Innovation. Concept and Examples
2. Tourism Businesses
2.1. Business Demonstration and Best Practices
2.1.1. National and International Examples
3. Support for Businesses in Developing Innovative and Creative Ideas
3.1. Business Types. Existing Support
3.1.1. Best Practices. National and International Examples
4. Incubators and Knowledge Centers
4.1. Presentation of Case Studies and Comparison
5. Tourism 4.0 and the Creation of Cultural Tourism Products
6. Strategic Assets of ET27. Practical Examples (Turismo de Portugal)
Evaluation Methodology
A) Presentation and Report of Analysis/Business Ideas for Incubation (50%);
B) Presentation of the Business Plan and Final Project Report (50%).
Bibliography
- Bezerra de Sousa, I. e Alves, L. e Pinheiro, H. (2025). Inovação e sustentabilidade: desafios, estratégias e casos de sucesso. Lestu: Editora Lestu
- Castaldi, C. e Block, J. e Flikkema, M. (2021). Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization. London: Routledge
- Jerinabi, U. e Santhi, P. (2012). Creativity, Innovation and Entrepreneurship. Oxford: Allied Publishers
- Sarkar, S. (2014). Empreendedorismo e Inovação. (Vol. 3ª edição). Lisboa: Escolar Editora
Teaching Method
A) Theoretical-practical classes, in which the core material is presented and discussed, with case studies supporting the theoretical material. B) Students' simulation projects are also discussed.
Software used in class
