Publication in the Diário da República: Despacho n.º 7822/2020 - 07/08/2020
5 ECTS; 3º Ano, 1º Semestre, 28,0 PL + 14,0 TP + 14,0 OT , Cód. 820733.
Lecturer
- Sónia Carla Fidalgo Pais (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
NA
Objectives
1. Provide students with theoretical knowledge that allows them to assess the importance of events for the tourism sector.
2. Provide students with practical skills for organizing and managing events.
3. Apply knowledge acquired throughout the semester to a practical case study.
Program
1. Event Concept
1.1 Definition
1.2 Events and Tourism
2. Strategy Applied to Events
2.1 Mission
2.2 Objectives
2.3 Strategic Options
2.4 Organizational Structures
3. Event Marketing
3.1 Market Research
3.2 SWOT Analysis
3.3 Target Audience
3.4 Marketing Mix
3.5 Sponsorships
4. Event Planning Phases
4.1 Theme and Objectives
4.2 Budget
4.3 Date, Time, and Location
4.4 Outsourcing Services
4.5 Program Definition
4.6 Schedules
5. Event Evaluation
5.1 Evaluation Techniques
5.2 Evaluation Objectives
5.3 Evaluation Moments
6. Practical Simulation
Evaluation Methodology
- Assessment test 60%
- Work Preparation and execution of tourism days 40%
- Assessment by exam - (100%)
Bibliography
- F. Larizzatti, M. (2005). Lazer e recreação para o turismo. Rio de Janeiro: Sprint
- Isidoro, A. e Simões, M. e Saldanha, S. e Caetano, J. (2013). Manual de organização e gestão de eventos.. Lisboa: Edições Sílabo
- Rasquilha, L. e Christiani, K. e Caetano, J. e Pedro, F. (2005). Gestão de Eventos. Lisboa: Quimera
- Vieira, J. (2015). Eventos e turismo: Planeamento e organização. Lisboa: Edições Sílabo
Teaching Method
Expository and interrogative theoretical classes, interspersed with theoretical-practical classes where knowledge will be applied through practical simulation
Software used in class
