Publication in the Diário da República: RCC 21/12/2010 [DR.4928/2011 21.03.2011]
5 ECTS; 2º Ano, 2º Semestre, 60,0 TP + 15,0 OT , Cód. 964024.
Lecturer
- Manuel Machado Reis Ferreira (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
At the end of the term the students should be able to carry out a contextual and transactional corporate analysis as well as formulate a strategy and draw up a strategic plan for an organisation.
Program
1. Basic concepts of Strategy
2. Vision, mission and objectives
3. Strategic Vision and Business Plan
4. Strategic environment diagnosis
5. Marketing as a strategic framework
6. Models of strategic analysis
7. Critical factors of success
8. Competitive advantage and competitive position
9. Strategy formulation
10. Drawing up a strategic plan.
Evaluation Methodology
Continuous assessment requirements: attendance to 2/3 of taught classes + 1 written test (minimum mark 10/20) + 1 case study solved in teams. A minimum average mark of 10/20 exempts students from examination.
Bibliography
- Filipe, J. e Carvalho, J. (2006). Manual de Estratégia Conceitos, Prática e Roteiro. Lisboa: Edições Sílabo
- Freire, A. (2008). Estratégia Sucesso em Portugal . Lisboa: Editorial Verbo
- Porter, M. (1999). Competição: Estratégias Competitivas Essenciais. Rio de Janeiro: Campus
Teaching Method
Integrated theoretical and practical classes including case study discussion and analysis. Group work.
Software used in class
